Guides · Property, SME · 2 min read
Turning Instagram and Facebook Comments Into Private Leads Automatically
14 July 2026 · IQPilot Team
‘PM me the price’ is the most valuable comment on your post, and the one most likely to be missed. Auto-engage replies publicly, DMs the commenter and creates a tracked lead — before a competitor slides in.
Comments are enquiries in public
Every 'price?', 'location?' and 'still available?' under a post is a lead announcing itself — and, because it is public, an invitation for every other agent to reply first. Manually replying and DMing each one is impossible at scale, so most go unanswered, which also tells the algorithm your post is not worth showing.
Set up auto-engage
Connect Instagram and Facebook in IQPilot, choose the posts or pages to watch, and define the public reply and the DM. Keyword rules let 'price' trigger a different DM from 'location'. The public reply keeps the thread alive; the DM moves the conversation somewhere private where the AI can qualify and share details.
- Reply publicly within seconds to boost the post
- DM with one question, not a brochure dump
- Route DMs into the same shared inbox as WhatsApp
From DM to WhatsApp to viewing
Many customers prefer WhatsApp for the real conversation. The DM can offer a wa.me link to your connected number, where the AI flow takes over with full context. The lead carries the post and campaign as its source, so you can see which creative produced booked viewings — not just likes.
Keep the human touch
Auto-engage is for the first reply, not the whole relationship. Use labels in the shared inbox to flag hot commenters for an agent, and turn AI off on that chat once a person is handling it. The goal is that nobody who raises a hand in public is left waiting — and that the team spends its time on the ones who are ready.
